The biggest, slimiest awards are back, and this time Nickelodeon Africa is partnering with South African street culture shoe brand, Bathu, to acknowledge and celebrate the biggest African talents nominated at this year’s Nickelodeon Kids’ Choice Awards (KCAs).
Nickelodeon Africa and Bathu have pledged to give back to the communities that have always supported them, and the two brands have teamed together to offer 500 pairs of school shoes to underprivileged schoolchildren. What’s more, they’re giving viewers a chance to be involved.
On Wednesday, 13 April at 13:30 WAT / 14:30 CAT, fans can tune in to watch Lerai feature as the first African host of the KCAs on NickToons. By celebrating this moment and sharing their KCA viewing moments on social media using #KCAAfricaHost, viewers stand the chance to be selected by Lerai to win sneakers for their families and to choose one underprivileged school whose students will receive 500 pairs of brand new Bathu school shoes.
“We are pleased to collaborate with Bathu for this year’s KCAs to celebrate our nominees as well as give back and inspire our society. What better way to celebrate African talent and culture through our first African host Lerai and our talented nominees who continue to shine the light on pop-culture and excellence that is able to inspire future generation. We are excited to connect with Bathu who share our passion, speak our language, and share our ambitions. They epitomize the very attributes we seek in partners to create memorable impact with,” stated Monde Twala, Senior Vice President and General Manager for Paramount in Africa.
“I’m so excited to be able to collaborate with viewers to do good. I look forward to celebrating this career moment by selecting, along with a fan, the school to which we will donate the 500 pairs of school shoes. The partnership’s ‘community upliftment’ theme fits perfectly with what I am passionate about as an individual and what we at Nickelodeon Africa aim to achieve within our communities,” adds Lerai.
“The goal of the school care initiative, which began in 2021, was to restore hope by assisting 100,000 poor children in walking their educational journey in comfort while wearing their brand new Bathu school shoes to school. The school shoes are not for sale, but rather a gift that serves as a symbol of confidence, dignity, and hope for the beneficiaries, and we are grateful for partnerships like these that allow us to better our communities,” said Theo Baloyi, Bathu CEO.
Nickelodeon Kids’ Choice Awards bring children and families from all around the world together by giving them a place to celebrate their favourite personalities. The awards show will feature an exciting line-up of unforgettable performances, special moments, and appearances by some of the biggest stars.
Nickelodeon’s Kids’ Choice Awards 2022 will broadcast on NickToons (DStv Channel 308) on 13 April 2022 at 13:30 WAT / 14:30 CAT.
Bathu and Nickelodeon sneakers are exclusively designed for Kids Choice Awards Nominees and will not be for sale.