As theĀ 2024 public school calendarĀ unfolds with an extended academic year of 4 more school days, parents need to gear up for the new yearās academic journey by stocking up on uniform essentials and school supplies.
Ackermans encourages parents to consider how the best quality products can help their childrenās confidence as they embark on their new school year while also considering affordability.
“As a leading school uniform and school supplies retailer in South Africa, Ackermans has worked hard to create a deal where customers get R150 off when you spend R650 on ALL schoolwear items that not only makes the Back-To-School shopping a more affordable experience but has also focused on ensuring the products are durable and will last throughout the school year,ā explains Stacey-AnneĀ ScholtzĀ – Chief Executive Buying at Ackermans.

āWe also donāt underestimate the fundamental link between a childās experience around Back-To-School shopping and how this helps boost their confidence. It really is about helping them to āDress for Successā,ā added Scholtz.
According to educational psychologist MasegoĀ Morobane, the school uniform serves as a symbol of academic achievement and discipline, aligning with the āDress for Successā concept.
āStarting the year with new uniform notably benefits students, particularly those from lower socioeconomic backgrounds, by positively influencing their school experience. It diminishes the visibility of socioeconomic differences, promoting equality and reducing the likelihood of bullying,ā explainsĀ Morobane.
āEncouraging students to feel confident in their school attire inadvertently encourages them to strive, communicate, and behave with a mindset geared toward success. Cultivating social skills such as equality, a sense of belonging, and confidence through uniforms contributes positively to students’ readiness and receptiveness to learningā, remarks Morobane.
Ackermans also wants parents to have a positive experience when shopping for their childrenās school supplies and uniforms and hasĀ introduced comprehensive fit guides. See here to find your childās perfect fit: forĀ boysĀ andĀ girlsĀ uniform, and schoolĀ shoes.
To alleviate the frustration of ill-fitting uniforms, the guides provide detailed measurements and sizing recommendations, ensuring that each purchase matches your child’s unique measurements perfectly.
āThere is nothing quite worse than purchasing the school uniforms, only to realize they donāt fit quite rightā says Scholtz.
Here are some more top tips for parents:
- Unlock Savings and Ease with Multi-Pack Essentials
When considering items like inner vests, plain socks, and underwear, opt for value packs, typically available in 3-packs or 5-packs, offers significant savings. Not only do you save money by getting more for less, but it reduces the stress of having to choose daily and washing frequently.
- Encourage Self-Expression
While focusing on essentials, encourage students to add personal touches to their school gear. Whether it’s aĀ colourful backpackĀ or characterĀ lunchware, allowing self-expression through selected items that are not restricted by uniform rules instills a sense of ownership and confidence in their individuality.
- Prepare for Success Rituals
Establish back-to-school routines that include preparing clothes and school supplies the night before. Ackermans’ durable and affordable products facilitate this ritual, minimizing morning stress and cultivating a confident mindset by starting each day organized and well-prepared.