South Africa’s beloved SASKO bread, is bridging the generational gap with a unique and heartfelt initiative called #BreakBreadwithYouth. The brand is proud to announce the launch of its limited-edition Youth Day loaf, designed to foster meaningful conversations and help the next generation by sharing slices of advice this youth day.
The special edition loaf will be available on shelves over the Youth Day weekend, exclusively in KwaZulu-Natal, while stocks last.
The Youth Day loaf is part of SASKO’s #BreakBreadwithYouth initiative, an effort to offer access to meaningful and valuable advice to young people, creating a platform where South Africans can share slices of advice, which they wish they knew when they were growing up. The initiative will see SASKO bread packaging coming with a piece of written advice at the back giving our consumers something to reflect on especially around critical issues such as entrepreneurship, academics, and career development.
Nomawethu Ngadlela, Marketing Manager at SASKO, commented on the initiative, saying: “We believe that real change happens when we come together to share and listen. #BreakBreadwithYouth initiative is our way of contributing to the future of our youth by providing not just nourishment but also guidance and support on the issues that matter most to them. Each slice of this limited-edition loaf symbolizes a piece of advice that can help shape a brighter tomorrow.”
SASKO invites everyone in KwaZulu-Natal to join the movement by purchasing the Youth Day loaf and participating in the #BreakBreadwithYouth conversation on social media. Together, we can make a difference in the lives of our youth and contribute to a stronger, more connected community.