OFYT is super proud of our campaign for Kia ‘s new Sonet, “The Best Just Got Better.” The award-winning compact Sonet SUV redefines the driving experience with a fresh blend of style, technology, and performance.
The KIA Sonet stands out in a crowded market by offering the features, safety, and reliability of a larger SUV. The commercial builds anticipation with a sense of mystery, as the driver’s identity remains hidden until the very end. The voiceover declares, “You don’t have to be a trailblazer to drive the new KIA Sonet…”
The sexier-than-ever Kia Sonet drives through the beautifully gritty streets of Johannesburg, its sleek “facelift” offering an intriguing contrast against the concrete.
As the commercial concludes, the voiceover delivers the line: “But you can be.” And with that, the viewer is introduced to the formidable Papama Mtwisha, the visionary behind the iconic brands Africa Your Time Is Now (AYTIN) and Butter Pudding. It’s an invitation to every viewer, a call to action that resonates with those ready to embrace their own journey of excellence.
Papama Mtwisha’s inclusion in this campaign is no coincidence. AYTIN, her renowned brand, embodies Africa’s vibrancy, potential, and cultural power. With an unmatched career spanning two decades, Papama has become synonymous with innovation in fashion, styling, and cultural entrepreneurship. Her work is a testament to Africa’s growing influence on the global stage, making her the perfect ambassador for the Kia Sonet.
KIA: Movement That Inspires
The Kia Sonet is more than just a car; it’s a statement. Designed to elevate every journey, it’s equipped with cutting-edge technology, superior comfort, and safety features that every modern Kia is known for, along with its signature unlimited kilometre, five-year warranty. This commercial celebrates Kia’s commitment to progress and the belief that movement inspires ideas. It’s about making choices that take us further, choosing a future that offers more, and starting with a vehicle engineered to exceed expectations.
OFYT and KIA proudly present “The Best Just Got Better” and invite you to experience the campaign across all major platforms. This is more than an ad; it’s a declaration of the bold, the inspired, and the uncompromising.
