Being a game changer is the order of the day with Black Crowns new project that will see several South African creatives come together to tell its story of being unique and bold while also capturing moments that embody power, celebrating being kings and queens, being unapologetically African and to “own your crown”.
To play a pivotal role in the brand visibility, Black Crown is collaborating with five young photographers whose common trait is thinking outside the box and celebrating South Africans and their individuality. Each photograph should capture moments, things and people around them that speak to the brands core message of embodying individuality, being African and staying true to yourself.
Through the use of photographs ,award winning photographers David Blaq, Shane Burnell, Themba Mbuyisa , Legae and Leeroy Jason will document and unpack Black Crown’s conceptualisation and the ins and out Black Crown.
David Blaq is a self-taught photographer, known for his fashion photography, he is known for deviating from the usual conventional form of fashion photography while Shane Burnell is a renowned South African model and photographer who Captures the world around him through the lens.
Themba Mbuyisa is ELLE Magazines Style Reporter winner of 2016 and also formed part of the Mail and Guardian 200 young South Africans the same year. He captures intimate moments through high fashion silhouettes and is widely known for his embodiment of fashion with his personal experiences.
Legae uses his photography to capture fashion, food and portraits. And wrapping up the team is Leeroy Jason whose works transcends borders and promotes being free in your individualism. He is known for his profound photography which delves into socio-economic issues.
Black Crown is a modern gin and tonic that’s made for the modern South African. Sourced and crafted locally, it presents a bold personality – which means it has a taste that can only be enjoyed by those that appreciate locally crafted excellence.
Black Crown also seeks to be a spiritual home for its consumers where they can find a sense of belonging while also giving the photographers artistic freedom.