Ice tropez, one of the world’s most recognisable ready-to-drink wine cocktails, is officially celebrating 20 years of sun-soaked style, effortless indulgence and iconic summer moments. Born in Saint-Tropez and reimagined for South African shores, ice tropez marks this milestone with a joyful campaign that celebrates legacy, luxury and lifestyle – all through a distinctly modern local lens.
Themed “20 Summers of tropez” the campaign is a love letter to everything the brand represents: golden afternoons, chic escapes, clinking glasses and unforgettable moments shared with people who make summer feel endless.
To bring this story to life, ice tropez Africa has partnered with some of South Africa’s most stylish and influential tastemakers – Sarah Langa, Nadia Jaftha, Diane Paris, Bryoni Govender, Vanessa Padi and Phupho Gumede – who star in a vibrant content series celebrating togetherness, travel, taste and timeless summer energy.
Lead agency behind the campaign and production – Good Vibes Lifestyle Agency, beautifully bridges French Riviera sophistication with South African modern-day cool, blending heritage with now. Think relaxed luxury, sun-drenched settings, shared laughter and ice tropez always within reach – a visual invitation into a lifestyle where summer never really ends.
Throughout the campaign, audiences are invited to experience ice tropez not just as a drink, but as a feeling – where every sip signals belonging, celebration and beautifully effortless living. From moments between friends to elevated festive gatherings, ice tropez brings summer to life in all its bright, bold and vibrant glory.
As South Africa heads into peak festive season, ice tropez raises a glass to the community that has carried its essence forward for two decades – and to many more summers still to come.
Here’s to 20 years. Here’s to 20 summers. Here’s to ice tropez.
