The Levi’s® 501® needs no introduction. For generations, it’s been worn, reworked and styled in countless ways, becoming one of fashion’s most recognisable silhouettes. While the 501® may be larger-than-life, it’s always left plenty of room for the person wearing it.
Last year, the icon took on a new shape with the launch of the 501® Curve, bringing timeless 501® style to a fit designed for curves and created to help prevent waist gaping. Following the success of 501® Curve in South Africa, Levi’s® is celebrating the silhouette with Curvy® brand ambassador Nomzamo Mbatha, bringing her personal approach to style to the iconic fit.
Made for Personal Style
Confidence and personal style have always gone hand in hand with Levi’s®. The 501® Curve builds on that idea with a shape designed specifically for curves, while retaining the unmistakable character that has made the 501® an icon.
For Nomzamo, the 501® Curve is a natural canvas for self-expression. “The 501® Curve is carving out its own history and changing things,” she says. “It fits amazing, boosts your confidence, and is the staple everyone wants. I can’t wait to see how South African women style it.”
For this special styling, the 501® Curve features a few details inspired by Nomzamo’s personal point of view, adding a distinctive touch to the iconic silhouette.
Inspired By Nomzamo. Worn Your Way.
Personal style is rarely about following a formula. It evolves through experimenting, discovering what feels right, and finding new ways to wear the pieces you love.
Nomzamo’s own approach to fashion reflects that spirit. Her own style has moved away from playing it safe and following trends towards experimenting with colour, shape and proportion. Her advice for anyone still working it out? “Play! The more you play and explore, the closer you get to your personal style.”
It’s an approach that feels right at home with the Levi’s® 501® Curve Set.
The Levi’s® 501® Curve Set inspired by Nomzamo Mbatha is available online, Levi’s® Waterfront, Levi’s® Sandton, Levi’s® Mall of Africa, Levi’s® Mall of North, Levi’s® Menlyn, and Levi’s® Gateway for a limited time.
