Durban’s biggest celebration of music, fashion and culture reached new heights this Hollywoodbets Durban July as Boomtown once again delivered one of the weekend’s most talked-about experiences, elevated through its partnership with Mercedes-Benz Vans South Africa.
As one of the event’s most iconic hospitality destinations, Boomtown transformed race day into an immersive celebration of South African creativity, entertainment and luxury. Guests were treated to a series of unforgettable moments, beginning with a spectacular “Welcome Home” experience that saw Durban-born music icon DJ Tira welcome media personality and entrepreneur Lerato Kganyago back to the city in style. Arriving in the luxurious Mercedes-Benz V-Class, the moment paid tribute to Durban, its people and its enduring influence on South African culture.
The celebration continued inside Boomtown, where DJ Tira and Lerato Kganyago surprised guests with an exclusive back-to-back DJ set that kept the dancefloor alive and social media buzzing. Bringing together two of South Africa’s most recognisable personalities, the performance embodied the vibrant energy, creativity and premium experiences that have become synonymous with Boomtown.
For more than a decade, Boomtown has set the benchmark for world-class hospitality and entertainment at the Hollywoodbets Durban July, consistently creating unforgettable moments that celebrate the best of South African culture.
“At Boomtown, we’re passionate about creating experiences that live far beyond race day,” says Director Stuart Scott. “This year’s collaboration with Mercedes-Benz Vans South Africa allowed us to elevate every touchpoint of the guest journey. From the Welcome Home moment between DJ Tira and Lerato Kganyago to their incredible performance inside Boomtown, every element reflected Durban’s unique spirit while showcasing the premium experience Boomtown is known for.”
Enhancing the experience throughout the day was the Mercedes-Benz VClass, seamlessly connecting every moment from arrival to celebration. Combining luxury, comfort and versatility, the V-Class ensured that talent and guests experienced the event in exceptional style. “Mercedes-Benz Vans South Africa is proud to partner with experiences that celebrate South African culture in meaningful and authentic ways,” says Ensly Dooms, Product and Brand Marketing at Mercedes-Benz Vans South Africa.
“Boomtown has become an iconic part of the Hollywoodbets Durban July experience, and together we created moments that honoured Durban’s heritage while demonstrating how the Mercedes-Benz V-Class elevates every journey.”
As Mercedes-Benz Vans South Africa celebrates 140 years of innovation, the brand continues to redefine premium mobility through collaborations that connect with culture and create memorable experiences.
Together, Boomtown and Mercedes-Benz Vans South Africa delivered an unforgettable Durban July experience, from a memorable arrival to an electric after-party showcasing how music, culture, hospitality and luxury come together to create moments that are distinctly South African.
