One of the main qualities of a good visual artist is catching the audiences’ eyes from the onset, one that creates work that evokes emotions and tells a story. Black Crown has commissioned visual artist Great Joy as part of its mandate of celebrating kings and queens, being unapologetically African and owning your crown. He is widely known as a contemporary expressionist in his approach to his subject matter. A charismatic individual of master hood who is deliberate and authentic in all that he does.
Using charcoal and oils as a medium to bring his work to life, his work is influenced by challenges faced by society and aims to both entertain and inspire.
This comes at a time where the brand is celebrating creatives while also pushing to bring their works to the fore both locally and internationally.
Carrying the motto of “owning your crown” his art will enable him to engage and create uniquely South African stories that carry the message of authenticity through art.