Mrs South Africa partners with a proudly South African brand in alignment with their core passion for authenticity and natural beauty. Mrs South Africa has partnered with Bare Beauty as their new title sponsor for 2022 and beyond. This represents so much more than just a brand partnership; it’s a way to support the women who will be going through this life changing journey of self-development.
The Bare Beauty brand embodies natural beauty and emphases inner beauty, self-care, kindness and most of all authenticity. Mrs South Africa has placed a large focus on these core values and has even echoed this in their newly appointed board of directors whose roll it is to hold the organisation and its finalists accountable to upholding these core values.
Mrs South feels that they have a position of responsibility towards not only their contestants but all South African women as we emerge from a pandemic season into a season of evolution, growth and optimism. For this reason, Mrs South Africa felt it was important to align with a brand that echoes these sentiments and Bare Beauty is just that.
Bare Beauty Skincare range is inspired by authentic skin types, true to Africa. Formulated in South Africa, the active ingredients in the skincare range are tested not only on European skin, but also on ethnic skins to work from the inside out. The active ingredients are precise to treat specific problem areas of the skin like hyperpigmentation, oiliness, and dark circles, addressing the needs and characteristics of diverse skin tones, suitable for all ages. Bare Beauty aims to be a sustainable and affordable skincare brand, providing basic training to empower and creating opportunities to uplift communities all around the African continent and beyond.
“Bare Beauty Skincare is honoured to be a partner of Mrs South Africa, because advancing women to know their value and influence, serves the cause of advancing the community and the world itself,” says Founders Charl Jacobs and Izelle Louw. “Bare Beauty Skincare range is inspired by the authenticity of Africa, its natural beauty and variety of skin types, true to Africa. Therefore, to be part of a journey of women who aims to influence and inspire their communities through their authenticity, is what will make this partnership a powerful combination.”
Current reigning Mrs South Africa, Jo Judnick-Wilson, will also become a proud ambassador for Bare Beauty during the year of her reign and entries are currently open until the end of February for women to have a chance to become part of the 2022 sisterhood.
