Moet & Chandon is setting the tone for seasonal celebrations, unveiling Moët & Chandon Ice Impérial by Pharrell Williams – an ode to shared moments, spontaneity and the Maison’s timeless commitment to the art of living. After the grand reveal in Paris, the collaboration travels south to Saint-Tropez, the iconic setting that first inspired the Ice Impérial. Now, that same spirit arrives in South Africa, where celebration is less about the season and more about the people we share it with.
Having first come together in 2025 to reimagine birthday occasions, Moët & Chandon and Pharrell Williams continue an ongoing creative dialogue, shaped by shared values around joy, humanity, and interconnection. The collaboration will launch locally ahead of the Durban July – where fashion, culture and decadence naturally converge. Moët & Chandon and Pharrell Williams invite guests to transform the season’s occasions into collective memories that extend long beyond the moment, because “Life is better when shared”.
A NEW CHAPTER IN A JOYFUL COLLECTION
Since 2025, Pharrell Williams has been redesigning Moët & Chandon’s iconic cuvées, redressing the emblematic Moët & Chandon Brut Impérial in Midnight Blue, Gold and Deep Red, as well as Moët & Chandon Nectar Impérial Rosé in white.
The collection grows in 2026 with Moët & Chandon Ice Impérial, as Pharrell revisits the way champagne is experienced and shared. For the first time in the Maison’s history, Moët & Chandon Ice Impérial is presented without its iconic white sleeve, revealing the bottle in its most refined form. Together, the collaboration between Moët & Chandon and Pharrell Williams ensures that the champagne and the unique moments of connection around it take precedence: a new way to experience the Maison’s emblematic cuvées.
“I keep coming back to simplicity. Strip it back to what matters. The bottle is simpler. The message is simpler. It’s about summer, community, and enjoying champagne your way – so the experience comes first.” — Pharrell Williams
MOËT & CHANDON ICE IMPÉRIAL BACK TO ITS ROOTS
The Ice Impérial story starts in Saint-Tropez, where over fifteen years ago the Maison observed a new ritual taking shape among locals and travellers who refreshed their summer moments by enjoying Moët & Chandon over ice. Inspired by this joyful, effortless way of celebrating, the Maison created a world first: the only champagne crafted specifically to be served on ice. What once felt unconventional now feels instinctive. Today, that spirit is becoming an ode to life’s lighter moments, whether it’s a toast in the bush, a luxurious weekend getaway in the Cape or overlooking the Indian Ocean after a day at the Durban July.
Moët & Chandon Ice Impérial expresses the pioneering, visionary spirit that has defined the Maison for over 280 years. Its blend, dominated by Pinot Noir and Meunier and elevated by the finesse of Chardonnay, reveals an intensely fruity profile, vibrant tropical notes, a generous and rounded palate, with a crisp, refreshing finish. Enhanced by its demi-sec richness, it becomes the perfect companion for sunny, shared moments. Served in a large wine glass with three ice cubes, Moët & Chandon Ice Impérial reframes shared moments around freshness, ease, and collective enjoyment. Moët & Chandon Ice Impérial: inspired by Saint-Tropez, crafted in Épernay and now enjoyed across South Africa. Never one to miss out, the Maison’s iconic Moët & Chandon Brut Impérial joins Moët & Chandon Ice Impérial in the spotlight this summer to share in all the moments with friends and loved ones.
“Created in 2011, Moët & Chandon Ice Impérial embodies the Maison’s desire to explore new tasting rituals. This playful champagne, crafted specifically to be enjoyed over ice, offers intense freshness, generous fruit flavours, and the spirit of summer celebrations, true to Moët & Chandon’s pioneering DNA. It is the most breezy and free-spirited expression of the Maison, perfect for escape” — Benoît Gouez, Cellar Master.
A SHARED SEASON OF CELEBRATION WITH MOËT & CHANDON
Moët & Chandon unveils a new campaign shaped by Pharrell Williams’ creative perspective, focusing on moments of connection and shared experiences. Grounded in Saint-Tropez, where Moët & Chandon Ice Impérial’s serving ritual first emerged, the campaign captures the essence of the South of France and reflects how people naturally gather, pause, and toast. Immersed in sun-drenched landscapes, effortless joie de vivre and moments of collective celebration, Pharrell elevates the campaign into a one-of-a-kind sensory masterpiece.
For those seeking an even more playful experience, Cellar Master Benoît Gouez has imagined a bittersweet Moët & Chandon Ice Impérial cocktail “Spicy Mangosé”, where the champagne’s vibrant fruity intensity meets the tropical sweetness of mango, lifted by a touch of agave, a hint of cayenne pepper and Signature Ice Pearls, a final, sun-drenched signature that brings the Saint-Tropez spirit fully to life.
Moët & Chandon Ice Impérial and Moët & Chandon Impérial by Pharrell Williams are available from June 2026 in select retailers.
